First meetings in Spain with +1000 employees companies offering HR SaaS

People Doc

People Doc is a French company that has developed a SaaS (Software as a Service) solution for Human Resources departments. It allows those responsible for these areas to better manage their day-to-day activities, making them more effective. The objective of collaborating with Comadi was to open a market in Spain, until then without any client.

Los retos

1

Obtain a list of companies with more than 1,000 employees in Spain with the head of HR and your email

2

Get meetings with these companies to achieve the first clients in Spain
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The collaboration began with an understanding of the goals that People Doc wanted to achieve in Spain. From here, the strategy that consisted of obtaining a list of target companies was defined. Later, a Market Research was in charge of locating those responsible for Human Resources of these companies. Finally, an SDR carried out a survey, managing to arrange meetings for the commercial team destined for Spain.

The difficulty was that the objective was to contact companies with more than 1,000 employees. So a prospecting strategy appropriate to this scenario was carried out, giving great importance to each company both in contacts by phone, email and LinkedIn.

Soluciones

1

Separate the function of Market Research (search for prospects) from that of SDR (arrange meetings) to be more efficient in the final result

2

By having to contact very large companies (+1000 employees), we increased the number of calls + email per registration to increase the possibilities of contact

3

Much communication with the person in charge of making the visits to be aligned in the type of visit desired

Equipo implicado

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Sales Development Representative (SDR)

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Market Research

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Sales Consultant

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Account Manager

Resultados tras: 12 meses

1.200 prospects

450 HR responsibles contacted

40 meetings

5 closed deals

lejla

Lejla Seferovic

Marketing Operations Lead en People Doc

Comadi is a key partner for People Doc as it has allowed us to prospect quickly in Spain, achieving good results in a short period of time. His experience in selling software has been very important to the success of the campaign.

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