{"id":7628,"date":"2019-10-23T17:32:55","date_gmt":"2019-10-23T15:32:55","guid":{"rendered":"https:\/\/comadi.es\/outsourcing-comercial-b2b\/"},"modified":"2019-10-23T17:32:55","modified_gmt":"2019-10-23T15:32:55","slug":"outsourcing-comercial-b2b","status":"publish","type":"page","link":"https:\/\/comadi.es\/ca\/outsourcing-comercial-b2b\/","title":{"rendered":"Outsourcing comercial B2B"},"content":{"rendered":"<h1>Outsourcing comercial: qu\u00e8 \u00e9s i com plantejar-ho<\/h1>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"size-full wp-image-1262 aligncenter\" src=\"https:\/\/comadi.es\/wp-content\/uploads\/2017\/11\/outsourcing-comercial-COMADI.jpg\" alt=\"Outsourcing comercial\" width=\"617\" height=\"289\" srcset=\"https:\/\/comadi.es\/wp-content\/uploads\/2017\/11\/outsourcing-comercial-COMADI.jpg 617w, https:\/\/comadi.es\/wp-content\/uploads\/2017\/11\/outsourcing-comercial-COMADI-300x141.jpg 300w, https:\/\/comadi.es\/wp-content\/uploads\/2017\/11\/outsourcing-comercial-COMADI-260x122.jpg 260w, https:\/\/comadi.es\/wp-content\/uploads\/2017\/11\/outsourcing-comercial-COMADI-50x23.jpg 50w, https:\/\/comadi.es\/wp-content\/uploads\/2017\/11\/outsourcing-comercial-COMADI-149x70.jpg 149w\" sizes=\"(max-width: 617px) 100vw, 617px\" \/><\/p>\n<p>Cada cop costa m\u00e9s vendre. Aquest \u00e9s un fet que estem experimentant totes les empreses i aut\u00f2noms durant els \u00faltims mesos.<\/p>\n<ul>\n<li>adaptar els nostres processos de venda a la situaci\u00f3 present.<\/li>\n<li>focalitzar els nostres esfor\u00e7os i recursos en tasques que ens ofereixen un millor resultat.<\/li>\n<\/ul>\n<p>Al post d&#8217;avui volem parlar sobre <strong>qu\u00e8 \u00e9s l&#8217;outsourcing comercial<\/strong> i quins avantatges t\u00e9 implantar-lo a una empresa (hem de tenir en compte que no sempre podrem externalitzar els recursos comercials). Com deia, hi ha ocasions en qu\u00e8 els recursos s\u00f3n limitats. Contractar comercials externs quan no es t\u00e9 l&#8217;experi\u00e8ncia ni prou temps o subcontractar una empresa inadequada pot ser un risc innecessari. Per ajudar-te en el proc\u00e9s de presa de decisions, i un cop llegits els avantatges, veurem quines preguntes t&#8217;has de fer per externalitzar comercials.<\/p>\n<h2>Qu\u00e8 \u00e9s l&#8217;outsourcing comercial?<\/h2>\n<p>Es tracta d&#8217;externalitzar o subcontractar amb una <a href=\"https:\/\/comadi.es\/\">empresa especialitzada en outsourcing comercial<\/a> les funcions del departament comercial de l&#8217;empresa. \u00c9s a dir, una empresa contracta una altra empresa perqu\u00e8 realitzi les accions comercials per ells i promocioni i vengui els seus productes. <\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-2902 size-full\" src=\"https:\/\/comadi.es\/wp-content\/uploads\/2018\/05\/outsourcing-comercial.jpg\" alt=\"Outsourcing Comercial Comadi\" width=\"724\" height=\"483\" srcset=\"https:\/\/comadi.es\/wp-content\/uploads\/2018\/05\/outsourcing-comercial.jpg 724w, https:\/\/comadi.es\/wp-content\/uploads\/2018\/05\/outsourcing-comercial-300x200.jpg 300w, https:\/\/comadi.es\/wp-content\/uploads\/2018\/05\/outsourcing-comercial-200x133.jpg 200w, https:\/\/comadi.es\/wp-content\/uploads\/2018\/05\/outsourcing-comercial-400x267.jpg 400w, https:\/\/comadi.es\/wp-content\/uploads\/2018\/05\/outsourcing-comercial-600x400.jpg 600w\" sizes=\"(max-width: 724px) 100vw, 724px\" \/><\/p>\n<h2>Quins avantatges suposa l&#8217;outsourcing comercial?<\/h2>\n<ol>\n<li><strong>Major penetraci\u00f3 al mercat<\/strong> . L&#8217;empresa d&#8217;outsourcing \u00e9s experta en con\u00e8ixer el mercat i far\u00e0 un estudi sobre quin \u00e9s el teu p\u00fablic objectiu ia quin tipus de clients potencials volem captar. Amb un target ben definit, la resposta a les accions comercials ser\u00e0 m\u00e9s positiva, i aconseguirem m\u00e9s penetraci\u00f3 al mercat potencial, guanyant m\u00e9s notorietat i quota de mercat davant dels teus principals competidors.  <\/li>\n<li><strong>Leads de qualitat<\/strong> . Externalitzar el departament comercial amb una empresa especialitzada en generaci\u00f3 de leads, ajuda que aquests leads que es generen siguin de m\u00e9s qualitat. Els Leads Generators s\u00f3n experts a detectar l&#8217;inter\u00e8s dels clients potencials i aconsegueixen captar aquells que s\u00f3n m\u00e9s rellevants per al teu negoci.  <\/li>\n<li><strong>Accelerar cicle de compra<\/strong> . Poder disposar d&#8217;un equip que es dediqui durant tota la jornada laboral a les accions comercials ajuda a accelerar el cicle de compra dels teus clients potencials, ja que li poden dedicar el temps necessari per a la conversi\u00f3. <\/li>\n<li><strong>Augment vendes<\/strong> . Si la generaci\u00f3 de leads \u00e9s m\u00e9s efectiva i r\u00e0pida, aix\u00f2 es traduir\u00e0 en un augment de les vendes del teu negoci. <\/li>\n<li><strong>Reducci\u00f3 costos<\/strong> . En la majoria de situacions, subcontractar el servei comercial a una empresa especialitzada pot ser m\u00e9s rendible que tenir un equip comercial en n\u00f2mina. A m\u00e9s, els experts en outsourcing comercial poden assolir els objectius en menys temps que el personal intern en poder destinar tot el seu temps a aix\u00f2, de manera que el ROI s&#8217;incrementar\u00e0.  <\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<h2>Per\u00f2, quines preguntes t&#8217;has de fer abans prendre la decisi\u00f3 de contractar una empresa d&#8217;outsourcing?<\/h2>\n<ol>\n<li style=\"font-weight: 400;\"><b>Quin tipus de campanya vull fer?<\/b><\/li>\n<\/ol>\n<p style=\"padding-left: 30px;\"><span style=\"font-weight: 400;\">Definir l&#8217;estil de campanya que voleu dur a terme per generar nous leads \u00e9s el primer pas. Per exemple, necessites fer una campanya per <a href=\"https:\/\/comadi.es\/servicios-de-telemarketing\/concertacion-de-visitas\/\">concertar visites comercials<\/a> als teus clients potencials, una campanya de correu electr\u00f2nic oferint un servei en concret, vols <a href=\"https:\/\/comadi.es\/servicios-de-telemarketing\/asistencia-a-eventos\/\">organitzar un seminari<\/a> i convidar aquells clients que siguin interessants per al teu negoci, etc. <\/span><\/p>\n<ol start=\"2\">\n<li><span style=\"font-weight: 400;\">  <\/span><b>Puc donar abast amb els recursos que tinc actualment?<\/b><\/li>\n<\/ol>\n<p style=\"padding-left: 30px;\"><span style=\"font-weight: 400;\">Analitza si amb el personal que tens actualment dins del departament comercial pots suportar el volum de treball que requereix una campanya de generaci\u00f3 de leads. Poden destinar el temps suficient a fer les trucades als potencials clients? Podran fer el seguiment dels leads? Si la resposta a aquestes preguntes \u00e9s no, el millor \u00e9s externalitzar aquest servei amb una empresa especialista en outsourcing comercial.   <\/span><\/p>\n<ol start=\"3\">\n<li><b>Quina empresa de outsourcing he de triar?<\/b><\/li>\n<\/ol>\n<p style=\"padding-left: 30px;\"><span style=\"font-weight: 400;\">\u00c9s important que l&#8217;empresa que escullis tingui experi\u00e8ncia pr\u00e8via en vendes i fer campanyes de generaci\u00f3 de leads. Esbrina si l&#8217;empresa t\u00e9 coneixement al mercat on vols entrar, si els seus Lead Generators estan acostumats a parlar amb el perfil d&#8217;interlocutor que est\u00e0s buscant, si tenen refer\u00e8ncies d&#8217;haver realitzat altres campanyes amb clients del teu mateix sector. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ja s\u00f3n moltes les empreses que han decidit externalitzar i subcontractar les funcions del seu departament comercial a una altra empresa, i cada cop m\u00e9s empreses pensen a fer-ho.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A Comadi som <strong>especialistes en outsourcing comercial per a pimes<\/strong> (al sector del B2B), ajudem a empreses que decideixen externalitzar el servei de <a href=\"https:\/\/comadi.es\/servicios-de-telemarketing\/generacion-leads-cualificados\/\">generaci\u00f3 de leads<\/a> i <a href=\"https:\/\/comadi.es\/servicios-de-telemarketing\/concertacion-de-visitas\/\">concertaci\u00f3 de visites comercials<\/a> amb un equip de Leads Generators experts en vendes i <a href=\"https:\/\/comadi.es\/servicios-de-telemarketing\/\">telem\u00e0rqueting<\/a> .<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Outsourcing comercial: qu\u00e8 \u00e9s i com plantejar-ho Cada cop costa m\u00e9s vendre. Aquest \u00e9s un fet que estem experimentant totes les empreses i aut\u00f2noms durant els \u00faltims mesos. adaptar els nostres processos de venda a la situaci\u00f3 present. focalitzar els nostres esfor\u00e7os i recursos en tasques que ens ofereixen un millor resultat. Al post d&#8217;avui [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"class_list":["post-7628","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Qu\u00e8 \u00e9s l&#039;outsourcing comercial? 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